The Cooper’s Hill Cheese-Rolling is an annual event held on the Spring Bank Holiday at Cooper’s Hill, near Gloucester in England. It is traditionally done by and for the people who live in the local village of Brockworth, but now people from all over the world take part. The Guardian called it a “world-famous event”, and indeed, in 2013, a 27-year-old American man and a 39-year-old Japanese man each won one of the four races. The event takes its name from the hill on which it occurs.

http://www.cheese-rolling.co.uk/index1.htm